The Marketing
Speakeasy
Join your virtual bartender, Mariya Delano, for raw after-hours conversations with marketing leaders about our industry and their pet peeves about so-called “best practices”
Melissa Rosenthal creates a new marketing channel – and actually means it | Ep. 4
Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why. Melissa is a media and tech executive now building a platform to counter the frustrations that she's dealt with throughout her career. Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy.
Purna Virji turns content into a soap opera | Ep. 3
Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand? Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy.
Mark Stouse travels in time for marketing effectiveness | Ep. 2
Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s? Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
Natalie Marcotullio mixes old seltzer into new marketing campaigns | Ep. 1
What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work? Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.
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